When it comes to selling things, the human tendency to package can make life easier. When you’re marketing yourself and trying to sign on new clients, you’ll want to take full advantage of aspect of human psychology. Bundle services together and suddenly a new client will be bringing you as much business as two or three clients in the past.

When it comes to buying things, packages are attractive because they seem to simplify the client’s life. If an insurance company offers me a package deal on car insurance, home owner’s insurance, and life insurance, suddenly I have so many fewer decisions to make-and I don’t have to deal with three different insurance agents. I might save some money, but even if I don’t, I save aggravation and time, and most people value their time as much as their money. Costco or BJ’s Club are good examples of packaging in the retail world, and the number of people that flock to these giant stores indicate the popularity of packaging. Fast food places have the value meal, which is a package of a sandwich, fries and a drink.

What is also important is to offer different packages, i.e. to give the client options. When I first started out, I offered piecemeal services at standard rates. Then I realized that clients work in a different way. Many people like options. They don’t want to be “forced” into taking something that doesn’t suit them. They want the option of small, medium and large. Going to the example I gave of the restaurant, they have a small value meal, medium or large.

”Small, medium, or large” doesn’t quite work for accounting services. The principle I use to distinguish between levels of service is this: the more accessibility to me and to my staff a package offers the client, the higher the fees. So while we can custom tailor the service package to fit their needs, nonetheless the services are packaged based on frequency.

In addition to packaging your services, you should consider cross-selling. Many years ago I learnt while attending a seminar by the legendary marketer Jay Abrahams that there are 3 ways to grow your practice:

1) Increase number of new clients
2) Increase the fees paid by each client
3) Increase the frequency of purchase or sell the same client more services

Cross selling is the way the CPA practitioner increases the frequency of purchase.

When you have a relationship with the client, you can offer them other services that will help the client. How does one go about finding out the services that your clients need? Not to oversimplify it, but really, the best way to find out is by asking. We recently conducted a survey and we called up most of my business clients to ask them how we were scoring and what else we could do that could help them. It’s really very instructive to hear the clients’ perspective on things. I have also found this to be one of the best ways to find out other services we should be providing.

Here’s a partial list of additional services to offer:

• Financial planning or wealth management services
• QuickBooks consulting – Outsourced accounting (A couple of years, we packaged our QuickBooks consulting services as either a 10-hour package or a 20-hour package, to be used in one year.)
• Audit protection
• Business consulting
• Business valuation services
• Payroll services
• Controllership services

Using this list as a starting point, talk to your clients and find out what services they need that you could offer. Specialize in what your target clients want, and you’re just about certain to grow your practice.

What are internet marketing services?

Well, not all entrepreneurs have the skill to market their products. A product or service may be great, but without proper marketing, it will be worthless.
For more details go to: www.attaining-your-desires.com we all know that today, the internet is a great place to market your products or services. With the help of good internet marketing services, you can penetrate the internet even if you do not have any marketing skills.

Internet marketing services introduce your product in the market of the internet. Because of these services, your business can get the attention of the whole wired world. How do internet marketing services do this?

1) Connections – Internet marketing services need connections in order to be truly efficient in their work. It is often the case that entrepreneurs have no idea who to turn to with their marketing needs. They may have the right idea on what they need to properly market their business, but it takes people to make those ideas work. Internet marketing services should be able to connect you with the people who can help you.

Why are connections so important? Well, we all know the old adage that goes, “no man is an island”. No man can provide all of his needs. Sooner or later, we all have to turn to someone else. A great internet marketing service would be more efficient if the service has already established a network. The more connections that an internet marketing service has, the more likely it is that the service would be able to help you. This is the reason why you should always check out the connections of internet marketing services before you hire them.

2) Skills – People who offer various services have the skills required to perform those services. Internet marketing services have the skills necessary to properly market your business. These include skills in networking, web design, and any other skills required to promote your business over the internet.

These skills are the main reason why people hire internet marketing services in the first place. For can visit to: www.internet-marketing-word.com they have the ability to accomplish what you cannot. These skills can mean the difference between the pinnacle of success and the anguish of failure.

3) Resources – When you are handling a business, you would have a pretty clear idea just how limited your resources can be. Because of this limitation, you need the help of people. Internet marketing services may have access to the resources that you lack. This means that they have the things that you need to promote your business properly in the market.

Resources are very important in any business because all your skills are useless unless they are applied on something. Resources are harnessed with skill in order to be profitable for you.

Internet marketing services are so much in demand today because of the fact that the internet’s potential today lies in commerce. To people in various businesses, the internet is just like one huge advertising space. Through the internet, word regarding their business will reach the world.